The Macarena, Mello Yello, Silly Putty, and the Edsel. Most of us have heard those words before, but we may not remember what they are. Maybe they are faint memories in our minds, but perhaps we remember them fondly and wonder what happened to the day when it was common.

It wasn’t really that long ago for the Macarena, and yet I am sure if you ask some people today what the Macarena was, they probably think you add cheese or some tomato sauce to it.  It was a song and a dance, or actually hand and body movements.

It was very well known in the late 1990s and even the most sheltered person had heard mention of it, or had done it themselves. But here we are just a few years later, and its not in our minds anymore unless we are part of the few who may look back and smile and try and do it. It is merely a memory for most, and a word for others but they aren't sure what it means. For a few of those words, even the spell check on my computer thought I had misspelled some other word.

Is that how we see the church? Is that how your ministry is thought of?  Does it still have an impact like it used to? I remember when….

Sound familiar?

There was a day when everyone knew where the church was and what they taught. There was a day when many of us were  made fun of and called holy rollers, but when tragedy struck, it was the holy rollers they called for prayer.

We used to knock doors and pass out tracts. Many times we didn’t even advertise in the newspaper because we were active in the community and people knew who we were and where to find us. We were known for all night prayer meetings, joyful singing, sometimes having services where bobby pins were flying, and in almost every church there was that one sister who would wail and moan like a fire engine.

We were the church where everyone secretly wondered about, but  it was so different from every where else they wouldn’t be caught dead in our services. We were outcasts but everyone knew where we were.

Now if you go into just about any city, there isn't an apostolic church or no one knows where it is. Most of us were called Pentecostal then, but now when you mention Pentecostal everyone’s thoughts, including our own,  is about the charismatic churches where they jump, shout, maybe get the holy ghost, but bless God, they are not like we are. Hmmm, same message, same Jesus, maybe even same holy ghost baptism, yet, because we aren’t sure about them, they don’t have the truth. Yet, the people in the community know where that church is, just like they used to know where we were.

Who is there?

When we talk about marketing the ministry, our first instinct is to back away. It sounds like a foreign concept to us, or maybe something that isn’t quite right. We preach soul winning in our churches, but we don’t knock doors, most don’t teach bible studies, and whether or not we admit it, most of us do not testify at work. Oh sure, if someone asks us where we go to church we may tell them, and we may pray for them if we hear of their trials and tragedies, but to actually walk up to a person and talk to them about Jesus? ‘No way! I could lose my job. They might think I am weird.’

The bible likens soul winning to planting a garden, but generally we consider soul winning an individual thing. ‘Its Brother Bebop's job to win people to God, after all he seems to always bring someone.’

However, how many private gardens have you seen where there is only one plant growing? Usually there is several of one type, and its repeated with lots of other plants, flowers,  or vegetables. We produce after our own kind, so I am asking what is in your garden? It is the whole church’s responsibility to plant, water, take care of, and harvest the crops. God never intended one person to do it themselves. The scripture even says, ‘one plants, one waters, and God gives the increase.’ Our churches should be a mixture of all kinds of people in all stages of growth.

However, we have become complacent in our active ‘ministry.’ We are comfortable with just those who seem to know where our church already is. It is just too much effort to actually do something ourselves, and of course, they should all 'look like’ me.

Just today while returning from a trip to the store it was pointed out to me by someone with me that they had seen two groups of Jehovah Witnesses out knocking doors. I saw a couple of guys at someone's door, but honestly whether or not they were JW, Mormon, or someone else I cannot be sure, but I do know they were no one I recognized, so they weren't part of my sphere of Christianity.

We know what ‘our group’ looks like and sadly, we seem to ignore everyone else, even those that used to be a part of us. We make assumptions on their level of godliness based on rumors, our own ideas, and the way they look.

Chances are they don’t even know we are a Christian, let alone where our church is. So what do we do to change that?

Marketing Your Ministry

Marketing seems like such a foreign concept to us. We have all these ideas of what it might be, but when it comes to ministries and churches it is really very simple. A few of the ideas below you might actually recognize.

• Door Knocking – well no one does that anymore
• Bake Sale – not those in the lobby of the church but actually in the community
• Spaghetti Dinner– let them know you are there, even if you are taking up donations for some mission, charity, or celebration
• Car Wash – raise money for youth events instead of taking it from the parents
• Home Bible Study – we preach it but do we do it?
• Advertise in Newspaper, TV, or Radio – we are here to reach the lost right?
• Church website, postcards, prayer request cards, funeral services – you get the idea

This list could go on and on, but to me it is sad that most of us think marketing our ministry is going to cost a lot of money, but most of the above would actually raise money or at least tell people we exist. It is much easier than most of us are willing to admit.

So what really is the problem?

Well if we are honest, it only comes down to one of two reasons. Or perhaps both.

1. We are lazy.
2. We don’t care about souls.

That’s it!

Yes, I work as a graphic designer. I can give you a good deal on a website, printable marketing items for your ministry, helping you create a Facebook presence,  but to me its more than about the few dollars I would receive. It is about the souls and my desire for them to know Jesus like I do.

If you are really interested in seeing more souls saved and what you can do to change the image of your ministry, then contact me and lets have a conversation. Consultations  and quotes are always free. You might be surprised how affordable my services are, but you might also learn that reaching into your community isn't as hard as you thought.

Isn't it time you made an effort in Marketing Your Ministry?

Behold, I stand at the door, and knock. Rev. 3:20