Sometimes, the phrase ‘Identify yourself' can strike fear into even the toughest individual. Usually it means that we are in a place where we do not belong.

A flashlight may shine into a dark room where there is a rustle in the background and the voice may come from a police officer, or perhaps the voice may come from a military aircraft when we have not let them know why we are in restricted airspace, and then there is a reason  to fear. However, many times, it is just a question that people wonder about us. Who are we? What are we about?

It is easy as a ministry to just wear the tag christian or perhaps religious, but there is such a varied mix of spiritual ideas and theologies that sometimes,  no one knows what we are. That isn’t a good thing in most situations.  Our beliefs can be so varied, yet in our hearts and minds we know what we believe but sometimes we are either afraid to tell anyone, or perhaps we do not know how.

Individual spirituality is very important. We have to know what we believe without question, otherwise we are just a boat on the ocean with no engine and no oars to help us get where we are going. Stranded, just riding the waves. It is a scary thought, especially if you are in the ocean.

Having a church with no identity is the same way. Oh, I know everyone wants to be identified as a christian, but in the world we live in, we need to be sure and let them know what we actually believe, who we are, and where we can be found.

Yet, most churches don’t have an online presence of any kind. Not on Facebook, not a website, not even a church logo in most cases. So, which is more important? A logo or a website?

A Logo or a Website?

I thought about that a lot the last few days. Which really is more important? With a website you can show people what you you are about, how to find you, and contact information. A logo though is your brand. It is how you want to be identified. Maybe you are Pentecostal? Maybe you are Apostolic? While they are both very similar there are differences. There are a lot of Pentecostal churches that are independent and do not belong to an organization, not that I think an organization is the most important thing, but there are also Pentecostal churches that practice the Trinity faith. I don’t really get that one since Pentecost goes back to Peter, and he told them exactly how to baptize, but that is for another blog.

There are also differences between Apostolic churches, but most of those have to do with personal convictions and standards. However, does your city, your community, your neighborhood know who you are or even where you are?

How are you identified?

A logo can make the difference. It is a brand, the same way McDonalds is different from Burger King, the way AT&T is different from Verizon. We know what we are going to get because of the branding.

Your church or ministry is the same way.

When they see your logo they know about you even if they have never entered your church. They have heard about you already. They know your brand.

So make sure your brand is something that you are ready to be identified for a long time. It is how people are going to know you. If you say the word Nike, everyone knows they make tennis shoes. If you say Boeing, you know they make aircraft. And Kodak is known for? Exactly. You know without even having to think about it. So, what is your brand? How do you want to be known? A cross? A flame? Something else in mind?

Here are a couple ideas for you to think about.

If you are interested in defining yourself, creating a brand, an identity, contact us. We can help. Any of the above logos, for a limited time we will offer for a one time price of $49. We will edit them with your church name, ministry, or organization. If you are interested in something more unique, when you contact us mention the phrase “Identified with Christ” and we will take 30% off your logo design order. Hurry though, this is a limited time offer. Identify yourself!