There has been a dramatic push lately for businesses and churches as well to create their own website. Just yesterday I saw two different hosting companies commercials saying it was more affordable, and easier to just do it yourself.

And while to those who really haven’t thought about a budget, it may seem like a good idea. However, the templates they offer to ‘build’ your website with are very dated, and limited in ability to make a site that is usable for your ministry.

And if you are expecting to have some fancy site like the church down the block, who is offering an alternative to your church, well then unfortunately you might be sadly mistaken.

Lets face it. Your ministry website is one of the first things prospective members will see, and if it doesn’t grab them, chances are you won’t even get them in the door.

So What Do You Do?

I know most people think hiring someone to work on the ‘church’ site seems crazy. Surely there is someone in your church that could do it, and many times the person who gets delegated, especially in a small church, is the pastor. He doesn’t have much else to do with his time, and it is ‘his job’ to reach the lost, right?

And there are free options out there. Really! I am telling you free options can work. However if you are going to have a website, even a free one, you have to realize that your website is an extension of your ministry. And it needs to be accessible to everyone.

More people access the web, Facebook, even their personal bank account via their smart phone, or possibly a tablet computer than any other option. Your site must be friendly to those users. And even more importantly, it needs to keep updated. Even the biggest churches with full time media departments fail on this and that is one of the main reasons you need to hire a designer. Not just for the original creation of your site, but for maintenance.

But I Already Have A Site

Just today I took a look at a website that I was hired to do several years ago. When a new pastor came in, he decided that they no longer needed someone to do the site and would go with another option.

The first option they tried was one of the free hosting deals, and it was an okay site, but it really didn’t have much personality.  I never bothered checking their site again until today, and they have changed to a Word Press site.

Word Press is a good option for churches that want to control their own content, and is fairly easy to use. There are plenty of templates to use and if you know what you are doing, you can make a decent site with it.

However, you must keep it updated. You must change out the premade content in templates for your own, or remove the widgets that contain the WP content.

On this particular website, they had filled in a contact page, and a page for accepting money, but the rest of their site had lots of generic information waiting to be filled in.  So, it kind of sounds like what most who do not go to church think. ‘They only want me for my money.’

If your website is not current with relevant information about your ministry, then people will take a glance one time and move on. You will have lost a potential saint in your church.

Content Is King!

When people think about a website most of them immediately think about the flash, big photo galleries, a place for media downloads, and all of those ‘fancy moving parts.’

But what most forget, is if the information is not current, and relevant to your ministry, then it really doesn’t matter if you paid $10,000 for your website or made it yourself on a free host.

And the only way to make sure of that is to keep it updated. Whether you make time during the week to update it, or possibly add a blog widget so at least it appears you are active, even if all you do is tweet out scriptures or upload your sermon notes from the last message you preached, something must be done to keep it current.

Or if there is someone in your church who at least knows how to keep their Facebook page up to date, then perhaps they would be good. If not, hire a designer. They will keep on you for new content, if you happen to get behind, and usually the monthly update fee is very minimal and you don’t have to know all the technology behind it all.

Most Important Content

All of the website is important, but what really matters the most? This is debatable and really depends on who you ask, but there are a few things that I personally would make sure was accurate at least once a month. You might be surprised that some of these are not up to date.

• Contact Info – Crazy as it sounds, often there are changes in email or phone numbers that gets updated on business cards, other internal church documents, and even newspaper advertisements, and the website gets over looked.
• Pastor Name and/or Photo – Can you believe it? Yes, there are church websites out there that have not updated who the current pastor is on their site, or have a photo of the pastor that is more than ten years old.
• Current Church Location – I know! The church moved across town into their beautiful new building and didn’t mention it on their website. A visiting evangelist had come in a night early and had set his gps to go direct to the church based on the address online and was surprised when there was no church building there.

Everything is important to keep current, but those items are vital to your ministry.

It would be as if somehow the animals were headed to the ark and it got moved and Noah was no longer in charge. Chaos!

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