Ok, brace yourself. I know some of you saw the title or image and stepped back in disbelief.

The idea that I would say your website needs to be ‘born again.’

Some I am sure are scratching their heads, some think I am being sarcastic, and yet I think there may be a few who have an idea of where I am going.

I do realize some who are reading this may not even have a website. You either have not had funds available or do not understand the importance of a website for your church or ministry. We have covered the purpose in a previous article which is available to you. (Read more…)

You need a Born Again Website to be effective in reaching the lost with the message, as well as keeping your own membership up to date with what is going on in your church or ministry.

Continued from Part I

Really, for most of us, the internet has only been around about ten years or a bit more. The actual internet was created in November 1969 but almost no one had access and the internet as we know it didn’t really come to life until 1983.

Even then, most of us did not get online unless we got AOL and for the most part that was more of a network than what we know of now as the internet. The majority of us probably started getting online in the mid to late 1990s and then it was chartrooms or learning how to use email more than anything.

Essentially, the internet is always evolving. As technology and knowledge increases, so does our abilities, and what we can do with it. Most of us only dreamed about having a cell phone in the early 1990s, but now nearly every individual over twelve years old has one at their disposal. Same goes for the internet and computers.

In the United States, nearly every home has two or more computers and more than 75% of them are connected to the internet at least part of the time. it is the most effective tool of reaching masses of people. Yet, the message is not getting to them.

A Born Again Website?

So what exactly do I mean by a ‘Born Again’ website?

There were relatively few church websites online ten years ago, and until the rise of Google, it was hard to find websites unless you knew the exact url or address.

For Apostolics and Pentecostals, the numbers were very low on who had a website. I do recall The Pentecostals of Alexandria had one, and they were a sustaining force for me in a time of need.

Most church sites were very simple, with a name on a free host, most of which I cannot even remember anymore, and they consisted of a welcome, maybe an image if you knew how to code html, and contact information. They worked, but weren’t pretty to look at.

A short time later, homestead, geocities, and other hosting services showed up with drag and drop layout where you could make a ‘pretty’ site, and most church sites used what was cool at the time.

Remember these?

Animated crosses, fish, sometimes colorful headings were a big part of what most church websites added to their websites to make them ‘stand out.’

Granted, many of the images and icons were much more grainer and pixelated than this cross, but businesses, churches, or individuals, we all had to have the cool images and logos.

But still most churches didn’t use a professional web developer and relied on the skills of a student who knew some html code or was learning some in school to learn ‘how to design.’ And frankly, even the technology and software that was available to professionals was expensive and still relied on some very basic designs and layout. Let’s face it. Websites were ugly and mostly useless.

The sad thing is, some still are. Some churches and ministries have not updated their website since they first made it. The site on the left is an active site that I took a snapshot of today. It has not been updated since 2001, and I hope they didn’t pay anyone to make it. Links are broken, there is no real information on the front page other than the name and an address I blocked out. The green part is links for advertising.

Old sites had lots of advertising links on the sides in order for the free hosting companies to make money. Many of them went under simply because the truth is, not very many people actually click those links, regardless of what advertisers and seo marketers tell you.

Image links are what people click on, simply because as we are all taught as children, ‘a picture is worth 1000 words.’ Websites are no different. If we think about it for a moment, it is all advertising.

The site on the right (new site) is much easier on the eye, information is easier to find, and the images grab your attention. The likelihood is that you are going to stay on the website if you are looking for information much longer than you would on the other site.

A Born Again Site

So, here we are. What is a Born Again site?

To be born again, you must grow, change your lifestyle, adapt to the environment, and live differently. How does that apply to your ministry or church website?

Some decide they will use what tools their organization offers and pay them, but most items on their website look exactly the same as the churches in other cities and states that belong to the same group.

In fact, there are some churches I know of that when someone changes the top of the page on a church site in Indiana, the churches who use this same company in California, Florida, even Idaho have the exact same image. There is no individuality and it doesn’t always apply to the people you are trying to impact in your own city.

We don’t always grow the same, look the same, act the same, or have the same needs when we are born and begin to grow, so why should our church website and ministry? Growth and change are vital to being Born Again.

Build a new website? Yes, that would be the biggest change, and very beneficial to your ministry. You can hire someone to design, or redesign your site. A good designer/developer can help increase your visibility and impact your ministry and effectiveness. It really helps if people are talking about your website and church or ministry to get the message spread.

But you don’t have to.. shhh, don’t tell anyone! A church designer telling you that you do not have to hire someone. What is the world coming to?

Give Your Website A Checkup!

There are a few simple things you can do that will help as well, without costing a dime. You may have to invest some time, or find a member in your church to do so, but it will help bring growth.

1. Check for broken links (menu, references, etc.) and fix them.
2. Fix any images that do not show up, or add in new ones.
3. Check to see if your contact information and emails are still correct.
4. Is your logo on the page the same as what you use on your business card?
5. If you are on a free host, is it the same hosting address as what you have told people?
6. Has your website been updated in the past week, month, six months?
7. Do you have the capabilities to either add messages or video to your website?
8. Does your website share the gospel of Jesus Christ in an understandable way? (Many do not share the gospel at all.)

There are many more things you can check, but right away these will make a difference in your site. However, there are also things you can add to your site to make it more effective.

Add some or all of these options to your ministry.

1. Get a YouTube account and add videos. (nearly every cell phone has some video recording capability, and its Free)
2. Start a photo gallery (Flickr has free options)
3. Create a Facebook Page for your ministry.
4. Add a Twitter account to help keep your site current, as well as notify your members nearly instantly of schedule changes, prayer requests, and information.
5. Start a blog (pastor’s thoughts, messages, etc. Blogger is Free)
6. Add links or widgets from these services to your site to keep information more current.
7. Make sure your  website is regularly updated so that there is always something new to offer.

And if all else fails, hire a designer. You would be surprised how affordable we are and how we can help make your ministry more effective.

Then you too can say that you have a ‘Born Again’ website!