Today, I have decided to depart a bit from my usual design, social media, technology postings to write about a subject that has been been on my mind the last few days. It was made even more apparent today, so I decided to go ahead and put it out there in my own words..

Most of us grew up either reading the classic Charles Dickens novel, or even watching a variation of A Christmas Carol. The story has been made into lots of movies, including Christian themes, and even with Mickey Mouse.

There might be a few people who haven’t heard of it, but at this time of year it is a fixture. But do we really know the man behind the story? As Paul Harvey used to say, this is the rest of the story.

The main character is Ebenezer Scrooge.  His name has become synonymous with people who pinch pennies as well as people who do not get into a holiday spirit at Christmas time.  We are very quick to judge those who do not seem in a jolly mood as being a ‘scrooge,’ even if we do not know the underlying cause for their lack of enthusiasm.

Some might even blame it on depression or other mental health reasons, but did you ever stop and think there could be a reason for the discouragement, lack of excitement, or even the  lack of free willing generosity of some?

Times Are Hard

Even in the storyline, Dickens wrote about the economic hardship of many much similar to what we are facing today. There was not a lot to go around, and yet people were doing the best they could to survive without help. Wages were down, and  the lifestyle at the time was very diminished. People did not live on credit like we do today, but actually paid for what they used or consumed. In that respect, maybe in some ways it was a better time because they weren’t obsessed with wanting and they didn’t run up huge debt.

However, it is assumed by the storyline that Scrooge is a banker. He loaned money and expected a return on his money.  And for the most part, because of his job, we assume he was a very greedy, selfish man.  He does make his employee work hard, that is without doubt, but as the story unfolds we only think of him as a rude, uncaring individual, and even though his life is displayed before us, somehow we seem to neglect that part.

It is easy to judge people based on what we see, or what stands out in our mind, but we don’t even try to understand how they got that way.

What About Poor Scrooge?

The story talks much about how he keeps to himself, doesn’t really have any visitors, and misses a friend who is no longer around. However, much of what we focus on is what he doesn’t give to others.

Men come to ask him to help out with donations and he turns them down. The assumption from almost everyone is he wants to be alone, doesn’t care about others, and in general is a bitter old man without cause.

Usually missed in the story he gives Bob Cratchit Christmas day off with pay. It seems if you take a step back that people are always asking for something but never giving back in return.  You ever treat anyone like that?

We focus on his attitude and bitterness, but we really do not look deeper into his life to see how he got that way. Maybe if we did, even our attitude toward others who are hurting might change.

Misunderstanding

Underlying the entire story, but missed by most, is that Scrooge is hurting, and yet only Cratchit extends any sort of kindness to him. How do you think you would feel if seemingly everyone treated you that way? Only taking, never giving back.

We see their loneliness, their discouragement, but instead of extending a hand, we only talk to them when we need something. Or rather when we want something they can provide. We don’t ask them why, or try and understand how they got the way they did.

Scrooge was no different. It is in the story, but we miss it.

The Beginning Of Disappointment

As a young boy, Ebenezer Scrooge was sent to a boarding school away from his family. In fact, he doesn’t even get to go home for Christmas. His father, in a sense is willing to pay the school fees but not willing to spend any time with his son.  Over time this would greatly affect anyone. He wasn’t used to spending time with others, because even his own family ‘rejected’ him.

Scrooge works hard to become  self sufficient and take care of himself,  but  most see that as him being a miser, unwilling to share his hard earned money. He does have a low opinion of the poor, but mostly because he believes if I did it, they can.

Because he feels he must prepare for the future, he works more than he should. He must have had some kindness in him because he does get engaged to Belle.

However, she walks away when again he retreats into his work, maybe to make sure she is well taken care of, but instead she sees it as rejection and walks away. 

We don’t know for sure if she was demanding or not, but lost in the story is the possibility he only wanted to care for her like she deserved, and not having been raised in a family that cared, he has a hard time identifying with that.  So, of course he becomes more disengaged and reclusive. Rejected by his father who blames him for his mother’s death, (she died in childbirth, so he never got her love either)  and his fiancée whom he tried to love walks away too. Giving the same circumstance, what would you do?

The Change

Toward the end of the story, Scrooge is visited by a spirit giving him glimpses of his future. He dies alone. Even after his death, people talk bad about him.

He has become so reclusive, keeping everything he makes, not willing to give back and dies without kindness.

However, he takes it upon himself to change the story. He takes charge and takes back some happiness, and we have a good positive ending.

But I find myself wondering, what if someone other than Bob Cratchit had extended him kindness, came around to visit, tried to be understanding of his situation, would the story have been even better?

We get so busy focusing on what seems to be missing from the life of Scrooge, we neglect to look at those who helped to form his demeanor.

Blamed for the hardship of others, even the death of his mother. Misunderstood by the girl he loved, those who would come around only wanted his money, how did they expect him to act?

How About Our Attitude?

In Matthew 25, Jesus talks about being sick and no one visiting; being hungry and no one feeding him; being thirsty and no one giving him a drink.

It is easy to get caught up in our own lives and I understand that. However, are we just as guilty as those who treated Scrooge wrongly? Do we extend our hand to the hurting? Do we visit the sick? Do we try and understand what they are going through? Or do we not take a second thought about it, unless we need something from them?

In taking a look at A Christmas Carol, we focus so much on Scrooge’s behavior, we miss the behavior of those who made him who he was. He gets the blame, even though in the end, his attitude changes.

How about yours?

Do you only take but not give back? Do you forget that the one that is no longer with you is possibly hurting? Do you know the story behind what they are going through? Do you visit them when they are sick?

Or do you walk away like Scrooge’s father and fiancée?

How much would it cost us to give someone a call? Or even go visit them? Do you put money in the red buckets at the entry to most stores?  Do you hurry past them or even those begging beside the road to go get ‘what you need?’ Are they deserving of just being cast aside?

For I was an hungred, and ye gave me no meat: I was thirsty, and ye gave me no drink: I was a stranger, and ye took me not in: naked, and ye clothed me not: sick, and in prison, and ye visited me not. Then shall they also answer him, saying, Lord, when saw we thee an hungred, or athirst, or a stranger, or naked, or sick, or in prison, and did not minister unto thee? Then shall he answer them, saying, Verily I say unto you, Inasmuch as ye did it not to one of the least of these, ye did it not to me.  Matthew 25:42-45

Challenge

I challenge you this Christmas to make a change. Instead of just ignoring that Christmas card in the mail, send them one back with a letter, or give them a call. Reach out to someone who might be lonely and invite them to lunch, or at least church. 

Give a little bit extra to those who are collecting for a charity, or take some food to someone who might be hungry. And especially if someone gives you a gift, even if you cannot afford to give one back, show some gratitude. It could be you being Ebenezer next year.

The Macarena, Mello Yello, Silly Putty, and the Edsel. Most of us have heard those words before, but we may not remember what they are. Maybe they are faint memories in our minds, but perhaps we remember them fondly and wonder what happened to the day when it was common.

It wasn’t really that long ago for the Macarena, and yet I am sure if you ask some people today what the Macarena was, they probably think you add cheese or some tomato sauce to it.  It was a song and a dance, or actually hand and body movements.

It was very well known in the late 1990s and even the most sheltered person had heard mention of it, or had done it themselves. But here we are just a few years later, and its not in our minds anymore unless we are part of the few who may look back and smile and try and do it. It is merely a memory for most, and a word for others but they aren't sure what it means. For a few of those words, even the spell check on my computer thought I had misspelled some other word.

Is that how we see the church? Is that how your ministry is thought of?  Does it still have an impact like it used to? I remember when….

Sound familiar?

There was a day when everyone knew where the church was and what they taught. There was a day when many of us were  made fun of and called holy rollers, but when tragedy struck, it was the holy rollers they called for prayer.

We used to knock doors and pass out tracts. Many times we didn’t even advertise in the newspaper because we were active in the community and people knew who we were and where to find us. We were known for all night prayer meetings, joyful singing, sometimes having services where bobby pins were flying, and in almost every church there was that one sister who would wail and moan like a fire engine.

We were the church where everyone secretly wondered about, but  it was so different from every where else they wouldn’t be caught dead in our services. We were outcasts but everyone knew where we were.

Now if you go into just about any city, there isn't an apostolic church or no one knows where it is. Most of us were called Pentecostal then, but now when you mention Pentecostal everyone’s thoughts, including our own,  is about the charismatic churches where they jump, shout, maybe get the holy ghost, but bless God, they are not like we are. Hmmm, same message, same Jesus, maybe even same holy ghost baptism, yet, because we aren’t sure about them, they don’t have the truth. Yet, the people in the community know where that church is, just like they used to know where we were.

Who is there?

When we talk about marketing the ministry, our first instinct is to back away. It sounds like a foreign concept to us, or maybe something that isn’t quite right. We preach soul winning in our churches, but we don’t knock doors, most don’t teach bible studies, and whether or not we admit it, most of us do not testify at work. Oh sure, if someone asks us where we go to church we may tell them, and we may pray for them if we hear of their trials and tragedies, but to actually walk up to a person and talk to them about Jesus? ‘No way! I could lose my job. They might think I am weird.’

The bible likens soul winning to planting a garden, but generally we consider soul winning an individual thing. ‘Its Brother Bebop's job to win people to God, after all he seems to always bring someone.’

However, how many private gardens have you seen where there is only one plant growing? Usually there is several of one type, and its repeated with lots of other plants, flowers,  or vegetables. We produce after our own kind, so I am asking what is in your garden? It is the whole church’s responsibility to plant, water, take care of, and harvest the crops. God never intended one person to do it themselves. The scripture even says, ‘one plants, one waters, and God gives the increase.’ Our churches should be a mixture of all kinds of people in all stages of growth.

However, we have become complacent in our active ‘ministry.’ We are comfortable with just those who seem to know where our church already is. It is just too much effort to actually do something ourselves, and of course, they should all 'look like’ me.

Just today while returning from a trip to the store it was pointed out to me by someone with me that they had seen two groups of Jehovah Witnesses out knocking doors. I saw a couple of guys at someone's door, but honestly whether or not they were JW, Mormon, or someone else I cannot be sure, but I do know they were no one I recognized, so they weren't part of my sphere of Christianity.

We know what ‘our group’ looks like and sadly, we seem to ignore everyone else, even those that used to be a part of us. We make assumptions on their level of godliness based on rumors, our own ideas, and the way they look.

Chances are they don’t even know we are a Christian, let alone where our church is. So what do we do to change that?

Marketing Your Ministry

Marketing seems like such a foreign concept to us. We have all these ideas of what it might be, but when it comes to ministries and churches it is really very simple. A few of the ideas below you might actually recognize.

• Door Knocking – well no one does that anymore
• Bake Sale – not those in the lobby of the church but actually in the community
• Spaghetti Dinner– let them know you are there, even if you are taking up donations for some mission, charity, or celebration
• Car Wash – raise money for youth events instead of taking it from the parents
• Home Bible Study – we preach it but do we do it?
• Advertise in Newspaper, TV, or Radio – we are here to reach the lost right?
• Church website, postcards, prayer request cards, funeral services – you get the idea

This list could go on and on, but to me it is sad that most of us think marketing our ministry is going to cost a lot of money, but most of the above would actually raise money or at least tell people we exist. It is much easier than most of us are willing to admit.

So what really is the problem?

Well if we are honest, it only comes down to one of two reasons. Or perhaps both.

1. We are lazy.
2. We don’t care about souls.

That’s it!

Yes, I work as a graphic designer. I can give you a good deal on a website, printable marketing items for your ministry, helping you create a Facebook presence,  but to me its more than about the few dollars I would receive. It is about the souls and my desire for them to know Jesus like I do.

If you are really interested in seeing more souls saved and what you can do to change the image of your ministry, then contact me and lets have a conversation. Consultations  and quotes are always free. You might be surprised how affordable my services are, but you might also learn that reaching into your community isn't as hard as you thought.

Isn't it time you made an effort in Marketing Your Ministry?

Behold, I stand at the door, and knock. Rev. 3:20

I was struck today with some of the reasons that it is important that ministries have some sort of online outreach. I hope you will allow me some of your time , and a little personal reflection to explain how important it is to reach people where they are.

While working on a project, I tuned into The Pentecostals of Alexandria, and the gentleman speaking there brought up one of his friends in a wheel chair and proceeded to tell a little bit of her story.

Her unrealized dreams, her hopes, and her plans that were struck down by some situation in her life to where now she is bound to a wheelchair. Her plans and her story were changed due to circumstances out of her control, and yet she came to the realization that she could be a witness regardless of what happened in her own life. A couple weeks ago while she was giving a bible study in the center she attends because of her disability, two of her friends began to speak in other tongues. She reached people where they were.

While I am not in a wheelchair, I have had my own experiences with health issues, and not being able to attend church always. The feelings of abandonment, loneliness, and lost feeling would grow increasingly worse as you feel isolated from others and God, but the circumstances are out of your control. At times, laying in a hospital bed, other times spending time in front of my computer at home, I was encouraged and my life was made different because of the witness I found online.

I wasn’t always this way. I used to be one of the first people to church. I was an evangelist, a Sunday school director, and grew up on church pews. It was all I knew. But let a little adversity come along in life, and you find out who is real in your life and who isn’t. You really find out how strong you are and how much you can endure without the fellowship of the saints and an encouraging word.

It is sad that people will walk out of our lives when we are facing hardship, but it is a fact of life. I have seen it happen to others, and I have experienced it myself.

I grew up in church, so I do have maybe more strength than some, but the fact remains I too feel alone and lost when I don’t have a place to call my church. I know how it feels to wonder where God is.

And what about those who have never heard the message one time?

They too go through the same struggles we all do, and yet, they may not have anyone to be a witness, or to give them that needed hug. What are they supposed to do? Drown their disappointments and sorrow in a bottle and drugs?

Let’s face it. We don’t knock doors like we used to. We don’t hand out tracts at the supermarket, or set up some sort of witness at the mall. Most of us make a conscious decision to not wear our church on our sleeve or our face, and many people we meet on a daily basis, or even work with will never know we are a Christian. Are we ashamed of God? Are we afraid of being identified because someone will think we are strange? We don’t want anyone thinking we are crazy. God forbid.

And yet, even for those who still make the effort to be a witness on a daily basis, even then there are many in our cities and communities that we do not reach. It isn’t that we are not trying, we just don’t have the time, or the ability to reach them all.

I live in an area where there is around 100,000 people in a thirty mile radius, and there is ONE spirit filled church in over 100 miles. There was a time when everyone in the valley knew where this church was, but now, not many people could find it if you asked them on the street. Some people have moved away, some have just quit attending, and still others, well, they have their reasons.

There is no way that all these people can be reached when none of the other area communities even have a church, most of them don’t even have a family in the area that believes the truth. So, how do we reach them?

We have to use the tools available to all of us.

Did you know that there are more than half of a billion active users on Facebook?  Latest statistics say that Twitter has more than 100 million, and on a daily basis, 50 million plus tweets go out to the internet to friends, followers, and other people.

Four out of five people online (2007) go online in search of businesses, churches, or other needs instead of word of mouth, phone books, or local directories. I am sure by now the number is even greater than that. I haven’t even covered texting or cell phones, and only God knows how many of those there are.

And yet, most Apostolic-Pentecostal churches, evangelists, missionaries, and ministries do not have some sort of online presence. Why?

I would dare to say more than half of your congregation is on Facebook or Twitter on a daily basis, but your community doesn't even have a map to your church, even if they know that you are there.

So are you reaching them?

I know we can’t all be like the POA. I know we do not have budgets that can hire professional designers to make us some flashy site. Most of us think we could never afford to broadcast live over the internet, even if it meant saving our cities.

And in some respects that is true. But really if you check into it, the price isn’t as great as you would imagine. Maybe you aren’t very tech-savvy and just do not know how to do it. You would do more if you only knew how or if you had the time.

There are solutions that are much simpler than you would imagine. There are affordable, even free ways to have an online impact that maybe you have not thought about. You just have to be willing to reach out and ask for help, or do a little research and before you know it, you will be touching lives that you did not even know existed.

Reaching into homes, offices, cell phones; on the streets, in places you never dreamed you could be a witness.

Jesus said for us to “Go Ye into ALL the World and preach the Gospel to every creature.” That sounds impossible, but with the knowledge and technology we have now, it is possible to reach everyone, WHERE THEY ARE. “Go into the highways, byways, hedges, and get the halt, the lame, those who may never hear?”

Are you ready to reach them? To reach outside the four walls of your building, your comfort zone, your own perceptions?

Reach them where they are.