It has been quite a summer. Sometimes we get so busy with life that we tend to neglect things that don’t seem as relevant to us at the moment.  I must apologize because I do believe that keeping updated on my design blog is important.

These past couple months I have went through some health battles,  started working for a radio station, updated my commercial website, and helped plan and celebrate my parents 50th anniversary.

With all that has happened, it would be easy to excuse not updating my blog and design website, but when we do that, we get caught in the trap of rationalization and before we know it, not only days have passed, but weeks, months, sometimes years. It is hard to catch up, and so rather than deal  with it, we just seem to forget it.

A lot of ministry websites are in serious need of updating. Some need completely redesigned. I have covered this topic before, but it bears repeating. It is one aspect of ministry that can be forgotten, but it is very important.

UPDATE YOUR LINKS!

Recently, I went to a website to check out their live stream video of a conference and while I enjoyed the services immensely, I was distracted a bit, because it was hard to find which link to click. Someone had taken the time to link to the videos, but they had forgotten to place those links on the front page of their website. Overall their website was decent, but its very important to make sure links work and are in proper places for people to be able to find them.

Your ministry website reaches places you might never be able to go. World wide, you may be touching souls, but if it is a difficult search to find where your message is, chances are they will give up looking. Its just a fact of life. We are willing to search, but many of us don’t dig too deep.

A FEW SUGGESTIONS

If your website is more than ten years old, chances are you need a new website or at least a redesign. Truthfully, if you have a website five years old, its probably only accessible to a few people.  Just as we update our wardrobe when it no longer fits, it is important to update the way people contact us. Our world is forever changing.

Here are a few suggestions for areas to update on your ministry website, that would not be too hard.

• DOMAIN If your domain is not reflect your current church name, then it needs to be changed. Many churches by a domain name once, and then change the name of their church, or their pastor, or have a domain that is not easy to remember. You can update your website simply by changing to a name that is easier to remember and more appropriate to your website. (You can keep your current domain pointed to the new one, just for the few stragglers that don’t like change.0
• TWITTER If you haven’t heard of Twitter by now, then perhaps the internet is not available in your area. And you probably do not have a cell phone. However, Twitter is a valuable asset for your ministry.  Your current church members can receive important updates, your church schedule,  special speakers,  and other information on their cell phones, Facebook, or own Twitter pages simply from you sending out one small 140 character paragraph. And, it can be embedded in your website to keep it up to date.
• PHOTOGRAPHS One of the areas churches really lack in, is updating the photos on their sites. Sometimes, the photo they have of the pastor is more than five years old, and you might even still have the former pastor’s photo on the page. Very important that people who visit your church are not greeted by someone that doesn’t match what is on your website. (PS. New Visitors will check out your website, before they ever step foot in your sanctuary.)
• CALENDAR It seems obvious, but many churches update their calendars for hand out, or in their announcements, but forget to keep it updated on their website. (While a calendar on your website might not seem important, it is a way for visitors to know that a special even is happening, or this coming Sunday we will be meeting at the park, or a concert is planned for this Tuesday.)
• VIDEO While it used to be very difficult or expensive to include video on your website, it has become relatively easy. Everyone knows about YouTube, and other websites that allow you to upload video to share with others. It is available on cell phones, Ipad, or on the web, and can be embedded directly in your website. it is a very accepted practice, and can help make your website more user friendly and approachable.

Today on a ministry website, I came across the following video. It was very stirring to me, and I hope it blesses you as well. GBU

It is easy to take for granted that everyone knows the rules to follow when dealing with technology in the digital age. We get so used to the internet, email, texting, that we can forget that not everyone keeps up to date, or even understands the very basic rules of online communication.

Due to a recent spyware situation, I have decided to post a few tips to refresh our minds or explain to those who do not understand the way the online world now works. Some of these you will probably already know, but take time to read them anyhow. When we think we have it all figured out, we will find out we too can be led astray.

1. Refresher Course On Email

With the innovation of Twitter and Facebook, email is nearly a lost form of communication. It used to be everyone’s method of keeping in touch just a few years ago, but with the changes in networking, and cheaper ‘smart phones’ nearly everyone has adopted the quicker, easier forms of keeping in touch.

In fact, recent studies indicate that even cell phones are used more for texting than for phone calls. Even our most recent ancestors would be very confused if we told them we text our friends on a cell phone. A telephone was used for talking.

Texting was something you did by teletype or telegraph. And the idea that you could walk around with a telephone in your pocket? Unbelievable! But if they heard about the internet where we can see each other live around the world, talk as if we are in the same room, and send messages in mere fractions of a second, they would think it was some sort of alien form of talking. And they would be right.

However, it is a new day and as technology advances our forms of communication will  evolve as well. Who knows some day we may come back around to talking face to face, and a handshake will be a contract again.

But back to the refresher, and some basic tips in dealing with emails.

• Email was intended to replace letters. It should be used for keeping in touch with friends and family, requesting a transfer of either money or information in transactions, and yes, you can still send other files through email when there isn’t another source. It is meant for communication and exchanging data between two or more people.
• Email is not meant to share ‘cute photos of cats’ or other fun, cute, interesting topics,  all though that happens quite a lot. This is called spamming, and for the most part annoys others, or gets ignored. However, some spam is used for spreading viruses, so be very careful. You can lose friends this way.
• Email should always include a subject, to and from email addresses,  and whatever is meant to be shared. However, it can also share files that are harmful to your computer or harsh words to hurt us emotionally.
• Only use Email when what you have to say cannot be sent by text, is too large to be said on twitter, or when it involves a group of people. I realize there are people who are not comfortable with the other forms of communication, but if you have to question it, then call the person.
• DO NOT Click on Links in Emails unless you know where they are coming from or it includes an explanation from someone you know well. If the link looks unusual or goes to a website you are not familiar with do not click it.
• It is also not a good idea to open Emails that do not include a subject, even if you know who it is coming from. These could include viruses or spyware that can harm your computer.
• And as it is in any area of life, if it sounds too good to be true.. do not open, click on links, or respond to the sender.

There are many more rules of etiquette and safety in dealing with Email but if you follow just what I listed above it will improve your experience and help keep you safe.

Over the next few days or weeks, I will continue this series on Basic Communication In A Digital Age. Stay Tuned.